ZOOLIGHTS

branding

Zoolights is a yearly event held at Assiniboine Park Zoo, so for their rebrand I wanted to emulate northern lights both to connect the event to the beauty of nature, and also as a nod to their most popular exhibit Journey to Churchill. This project was done as an exploration in branding, with advice from my mentor while studying at RRC Polytech. Included in the brand toolkit were several logo variations and two versions of the northern lights graphics. From there I explored marketing and merchandise for the event, and created an animated promotional video.

  • Software

    Adobe InDesign | Adobe Illustrator | Adobe Photoshop | Adobe After Effects | Adobe Premier Pro |